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In today's technology development, numerous expertises have been dedicated to develop powerful eCRM solutions to help marketers to automate marketing campaigns and to manage and create profitable customer relationship. However these solutions often demands highly sophisticated systems and on the other hand cannot accommodate dynamic creative requirement on the web.
iMD have focused on the business requirement to develop an integrated system solution to seamlessly integrate all marketing and promotional exercises in a CRM approach. The system can help you plan campaigns, conduct customer survey, create and deliver creative content, explore and segment customers, respond to inquiries and analyze the results in real time. With minimal effort in adaptation, it can supports multi-projects so that you can compare the success and effectiveness across.
Customer DataMart consists of two main systems - the Content Management System (CMS) and the Online Marketing Suite (OMS). The Online Marketing Suite (OMS) is a dynamic and creative web site for specific product marketing and promotions in a thematic approach. The creative content in html format is designed oriented and can be updated and developed freely according to strategic marketing requirement.
The Content Management System (CMS) will according to the defined infrastructure provide content management tools to allow user to update defined dynamic content or content which involve the use and collection of data. CMS can also integrate with Survey@once to capture customer responses and data to generate real time marketing analysis.
Customer DataMart is supported with a centralized database and can accommodate more than one marketing projects. For project which requires different marketing theme, a new design of the OMS is required. With minimal effort in system adaptation, the CMS can be reused and core data can be shared among various projects effectively.
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